Media Promotion Services
MIP will negotiate media promotions in any city worldwide with radio stations and local cable TV systems in exchange for products and/or travel credit.
MIP will also assist clients in select advertising promotions by developing a tie-in or partnership promotion with a manufacturer, retail chain or travel company (hotels/resorts, airlines, cruise ships, etc.)
For example, MIP can establish a
"gift-with-purchase" promotion whereby a consumer will receive a free roll of film with the purchase of a select model camera.
Or, a consumer will receive a free movie pass to a specific theater chain to see a sneak preview of a particular movie with the purchase a retail item at a participating store.
The item would consist of a some related theme relative to the motion
picture and further promote the movie, leading to ticket sales. Foot
traffic would increase to the store offering the retail item. |